The Ultimate Salon Marketing Guide

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Yet I personally went from clueless frustrated almost bankrupt salon owner to

Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type. Showing results for. Search instead for. Did you mean:. We will be open from 10am to 6pm ET. LeaveittoLindsa y. Participating Solution Provider. Implement a Birthday Club Collect the month and day of your customers birthday's and send them a coupon to invite them in for a complimentary blow out for their special night out as long as they check in on Facebook or post an Instagram photo and tag the salon.

Hold an Event. Lindsay Joy Higgins Leave it to Lindsay. Tags 3. Tags: marketing plan. All forum topics Previous Topic Next Topic.

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Start here! Sign Up for Email Updates. Twitter Stream. It wasn't and that created huge problems for me. By the end of we were struggling big time until someone suggested I have a flyer made. So I did. I had a flyer made and then spent a week posting them through every home in the village of 3, people where the salon was. Not only did it work it was the start of an obsession with marketing and writing that eventually would become my career. By my small sq.

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This new salon was sq. It was massive in comparison to my previous 2 stylist salon.


Now I had 12 staff that had to be kept busy. Apart from the staff I now had huge loans to pay back so the salon was starting in the red!

Hair Salon Marketing - 17 Marketing Ideas for Hairstylists

After around 6-months the small time salon promotions and marketing with flyers weren't really working in a town with over 35 salons - some of these salons had been there for over years and were really well established - so I had to ramp up somehow my salon management and salon marketing.

By I did something most hadn't done in hairdressing and that was to buy a computer. I could see the power of them but honestly, I didn't have a clue how to use it so I put it away after one attempt into the bottom of my cupboard at home and that computer never saw the light of day again until 5-years later when I found it by chance.

Anyway, I decided to copy big businesses and just do what they were doing. There was no web at the time so it was all offline. We used phone, reception, flyers every day , piggy-back marketing, alliance marketing, venture marketing, radio marketing, panel marketing on public transport, huge billboards and more. Within another months not only were we the busiest salon for miles we were the best — no question!

Eventually, my back got so bad I sold my salons to focus on marketing, consulting and building salons business just like yours from my other website at www. When I sold my salons looking back on those years I would have given anything for what I had learnt by the end of my salon ownership. Yet it still gave me a huge self-built home, new BMWS, holidays every year and the freedom to get-off the shop floor and collect my young kids from school. I eventually came off the shop floor and managed my salons.

Both of my websites today have taken me all over the world speaking and presenting as an expert at filling salons and businesses with paying customers. The incredible EFFECT of my SX systems has literally changed almost everything about my life and business and the lives and businesses and salons of people just like yourself! I get it, I understand the struggle salon owners like yourself are going through. I have been there and done it. The only difference is I had to spend a fortune solving, repairing and fixing my hairdressing salon problems whereas you now can learn from someone that has done it all and made the mistake and solved them before you.

Would you like to make transformational salon business changes? Her salon after 8 years was on the brink of total collapse.

It had collapsed and no wonder she wanted out and needed advice to get out and make money on the way out. Eventually, I agreed to fly up to Inverness in Scotland to go over everything she was up to. The reality was it was a real salon disaster.

She had lost all hope, all of her staff had again walked out. She had no top people, no salon stars, zero marketing and was taking no money at that point.

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The taxman wanted her closed due to unpaid debt. Thankfully after reviewing everything over a week I put into place exactly what she had to do. Caroline applied everything I told her to do and did it really well. It would have been more but I had to make HUGE decisions along the way to create the salon of my dreams which meant having the confidence to make changes and get the people out who I knew deep down were not right for me and my business in the long term.

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  6. I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2-big projects out with the salon. I now have the confidence and knowledge to push my career forward and create the work life I wanted. Anyone thinking of working with Alan I would say go for it. Caroline was so impressed by what I taught her she even went on to teach salons what I did and how I did it.


    Well done to Caroline yet it shows and reveals the powerful effect of SX salon marketing. Can you imagine your salon being very different to how it is right now?

    What do you do each day right now in your salon to market your business? Maybe nothing for the reason you are just not sure what to do? Maybe you have already tried a lot of things from salon reps and others with no results? Do you wake up, get ready for the salon, leave your house early, drive through endless traffic or sit on a tube amongst hundreds of other people on their way to a job they hate going to? Then you do a full day that feels like it never ends because you are the only one in the salon doing anything while you pay your staff to drink coffee while they Facebook or snapchat all day long.

    At the end of your salon day you head for home, tired and worn out. The only thing you really want to do is get in, get showered, eat and sit on the sofa in front of your TV until you are almost so tired you can hardly move from your sofa to your bed. Then of course … the next day is a slightly different variation of the day before maybe a different sandwich at lunchtime. Losing your salon, losing staff or no clients at all or even losing your life-savings — could happen and has happened, as you know.

    My salon did that for me — yours can do that for you. Are you looking for changes and willing to do something slightly different to what you usually do or are you simply going to allow your life to be part of the story that the masses of hairdressing salon owners out there are just sitting back and accepting?

    The Ultimate Salon Marketing Guide The Ultimate Salon Marketing Guide
    The Ultimate Salon Marketing Guide The Ultimate Salon Marketing Guide
    The Ultimate Salon Marketing Guide The Ultimate Salon Marketing Guide
    The Ultimate Salon Marketing Guide The Ultimate Salon Marketing Guide
    The Ultimate Salon Marketing Guide The Ultimate Salon Marketing Guide
    The Ultimate Salon Marketing Guide The Ultimate Salon Marketing Guide

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